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  • 5 Things Not To Do When Launching an App

    Published: 2018-08-10 17:59:18 | Clicks:1 | Author: TapAso

    How can you avoid making a few mistakes while planning your journey, or mapping your plan into reality? This article will show you five things that you shouldn’t do when launching you app. Tapaso is also a good website to offer you professional app store optimization service and our company can help your app have a good ranking in the crowd app store.

    Here we listed a few mistakes that you might make during app development, and how best to avoid them.

    1. Do Not Neglect Market Research
    With an increase in competition in this space, market research has become even more important. The customer has been spoilt for choices, with the wide range of offerings and app solutions. Failing to work on market research will make you just another app on the play store, which means you are neither downloaded nor do you reach the top charts. If you have an app idea, you should ideally start with research to understand the apps that are available and the gaps that are present. The results will help you define an apt solution for your business, which will attract attention.

    2. Do Not Ignore the Customer Feedback
    Many of you release the Beta version, check on a few bugs that have been initiated along with it, and then test to release the final version. How many of you actually incorporate the customer feedback given to you at this point? You pay heavily with lowered conversions, when you ignore the customer feedback. They will tell you exactly what’s missing in your application, and how you can make it better. Hear out the feedback, think through the suggestions, and incorporate the ones that you feel will actually improve your app’s usage and usability. It is important to have customers on-board, if you want to generate revenue.

    3. Do Not Just Heard of ASO
    Heard of App Store Optimization? Most people ignore the fact that it is a continually evolving process. Most businesses that have developed an app believe the app store optimization is a one-time process, and does not involve any more efforts that that. However, it is wrong! You will need to work on the new keywords, keep a tab on different ways to optimize by studying the competition and your own industry, which requires both time and resources. Make sure you have set aside people and money for ASO.

    4. Don not Pre-launch Promotions
    A few apps can easily build their customer base before the actual launch. However, most businesses tend to ignore this part, and then have to wait for a whole year before they have enough customers on-board. This leads to wastage of marketing resources and even wastage of money. In many cases, your competitors are already leading the market, while you are still in the customer acquisition phase. Don’t make this mistake! Instead, start working on marketing the product while in the development phase. Get people on-board. This way you would have real people to test your product before the final launch. Focus on a broader range of marketing capabilities to get more people to your app.

    5. Do Not Define Marketing Strategy
    This is another mistake that you can make- having no marketing strategy or having a poorly defined marketing strategy. Marketing is an important aspect of getting your app to the customers; however, most of you pay little to no attention to this aspect, thus leading to failure of the app. A pre-launch strategy combined with launch phase strategy and post launch strategy is a must for the app. You need to draw the customers towards you in each of the phases mentioned and there should be a roadmap that the marketers can follow.

    If you avoid these five mistakes, you will get a good customer base and a solid app released to the market. It is important to invest time and money in testing the app regularly, even after the release of the app, to make sure it is working properly and does not have any issues adapting to newer devices and environment. 

    To increase app store rankings and get more app installs, app store ASO is very essential to optimize your app for App Store search engines. If you want to get your app be noticed quickly, then tapaso will be your good choice to help you achieve your goal.


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