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  • How To Market Your App With App Store ASO

    Published: 2018-11-20 16:30:18 | Clicks:1 | Author: TapAso

    Welcome to tapaso.com. If you are familiar with our website, you should know that we are not only sharing useful app store ASO guide, but also offering professional ASO service. Today we will share five top tips to help you get into the game and market your app.

    Have you ever gone looking for an app and found ten who do the exact same thing, with little to no difference between them? This is a classic example of the developers not paying attention to the market they’re developing for and one you want to avoid. When making your client’s app, scout out the marketplace(s) that you plan to sell it on. What other apps are out there? Are they doing the same thing as the app you’re developing? If so, what sets this app apart from them?

    As soon as you have the groundwork set for an app, it’s time to start planning and putting into action your marketing strategy. Use things like teasers, videos showing your vision for the finished product and open betas to generate initial hype and then keep releasing new updates as the app progresses to keep the interest pointed at you. Send out releases to the press and prominent blog sites, encouraging them to check the app out and to mention it in upcoming articles and blogs. All of this will create traction for your product, and start to create buzz around your studio and the app.

    You could have just developed the best app in the world, but it’s not going to matter if nobody can find it in the app stores. That’s where App Store Optimization (ASO) comes in. Ensure that any app you submit to the app store has a meaningful description, keywords, app title and subtitle. Once you’ve got the app listed and in the app stores, use an ASO tool to track the app performance over time and make an adjustments as necessary. A good ASO tool should give you the option to export these ASO statistics to a report, which you can then provide to your client as a proof of your value.

    As we know, social media is a veritable powerhouse when it comes to hype and product popularity. Set up a Facebook page for the app, along with Twitter accounts, and start talking on them. Use these sites to keep those who are interested in the app up-to-date with what’s going on in its development and make it easy for them to share and re-tweet your updates with their friends. Link to influential websites and blogs that you like and ask them to link you back to get more traffic landing on your homepage. Start a blog on your home website and update it regularly with well written, interesting content that will make people want to blog about you in turn. This also helps greatly with SEO (Search Engine Optimisation). 

    This last point is one to put on a post-it note to stick to your work monitor. A mistake many new companies make with marketing is assume that, once they’ve generated buzz and their app has launched, they cut down on their marketing because, hey, it’s launched now, what’s the worry? This mindset is what will cause the app to flop soon after it leaves the launch gates because no matter how much buzz you generate, news in this day and age is so quick moving that unless you remind it regularly, the world generally forgets you and your business are even there. An app post launch plan is important. You want to look at what’s working and what isn’t, filter out the bad, and keep pushing forward.

    For more app store optimization aso tips, please come to our website and check out our blog post. If you want to get your app rank higher in the app store, then our company is your best choice. Tapaso will be your best partner.


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