To make an app effectively rank high on search engines and snag local customers, a business has to build a great local SEO campaign that is built on proven and tested tactics. A top SEO company like Tapaso
can help put in place an effective SEO strategy that is right for your business.
How to build your local SEO? There are 3 essential app store SEO
tactics to help you out:
1. Google My Business, Bing Places & Apple Maps Listing
All search engines provide businesses with several features that can help companies to rank high on local searches. With such features, you can put your business on Google Maps, Apple Maps and even Bing Places and ultimately boost your business’s visibility online.
To get started, follow the simple process the search engines lead you through and make sure that you all your businessís information, i.e. name, address, working hours, website, contact info etc. After youíve ensured that your citations are accurate, optimise your listing. If you opt for a DIY option, the search engine will guide you, or you can hire a reputable SEO company to help you.
2. Website Optimization
For local SEO you need on-page signals, optimize for mobile users and add reviews and testimonials. Local search statistics show that in 2018, mobile devices account for 52.2% of all online traffic generated worldwide. So itís imperative that your website is optimised for mobile users.
3. Local Content, Reviews & Links
Content is one of the building blocks of both global and local SEO. When creating content, make sure you mention the neighbourhood, city, country or even friendly terms that locals may use whenever possible. You can also incorporate current local news in your content which will help you connect with the audience and support your local SEO campaign.
Adding your content is local quality links. The typical way of doing this is to build personal relationships with the local community and local distribution partners. You can even consider giving speeches and scholarships in local universities. Building local relationships is an effective way to attract quality local links.
Get reviews to boost your local SEO efforts. According to research, 88% of local consumers trust reviews. Online reputation is essential for local SEO since reviews appeal to both prospective clients and search engines. So, you’ll want to provide quality products and services to have great local reviews.
Local SEO is suitable for all businesses so make sure to get started with your local SEO campaign. SEO can sometimes seem overwhelming. If you need help, then consider hiring a professional app store optimization ASO
and SEO company to make sure your business isn’t left behind. Tapaso will do our best to do better, choosing us is your best choice!