With customer experience and taking advantage of AI-powered search features top of mind, here are a few areas of focus for marketers as we head into the new year. This article will show some tips for top search performance in 2019, keep your eyes on the professional app store SEO
website - Tapaso.com.
Master your understanding of audiences and personas.
Personas give you a framework from which to ideate, create, optimize, distribute and promote the content most likely to resonate with your most desirable buyers. It’s not a new concept, but one that’s become both complex and increasingly important as the customer journey has evolved and changed shape.
Understand your customer in minute detail.
With those broad buckets of audience types in hand, you can begin to get more granular and truly personalize experiences. What are this buyer’s needs and wants? How do they consume media? At which stages in their journey will the personalization be most helpful and compelling? I talked about mapping content to various stages of intent and personalizing consumer experiences more effectively.
Use artificial intelligence and machine learning to mine data, improving efficiency and scale.
This is no longer futuristic, but mainstream. The massive amount of data produced by all of this consumer interaction is meaningless with analysis and activation. Large, dynamic data sets enable you to identify patterns in real time, driving a greater understanding of changes in consumer base, the competitive landscape, and your market as a whole. AI and ML mean that data mining is not only the automation of the repetitive tasks involved in data collection but that your software can now make smart recommendations for performance improvement, as well.
Measure beyond the click.
Go beyond rank and click data with truly omnichannel and interdepartmental measurement. Revenue and attribution are critical, and not only for keeping teams cross-channel teams motivated and bought into your SEO strategy. Ensuring they have the proper resources and budget to execute is imperative, and that rides on your ability to communicate wins—large and small.
Evangelize your SEO efforts and celebrate successes.
CMOs are accountable for every penny of spending, whether inside marketing or recommending to another company leader to support marketing’s initiatives. Today, you’re just as accountable for the customer experience as those front-line team members dealing directly with consumers. Celebrate successes often and evangelize for the change that needs to happen as your SEO strategy evolves.
2019 is ripe with SEO opportunity for marketers committed to consumer experience and knowledgeable in the AI and machine learning arenas. If you want to get more app store optimization ASO tips, please check out our news list. Moreover, if you are looking for a professional website offering ASO service
, then tapaso will be your best choice!