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  • Tapaso: Why SEO is Crucial for Your Business

    Published: 2019-01-23 18:26:36 | Clicks:1 | Author: TapAso

    Many businesses are unfamiliar with what Search Engine Optimization (SEO) is, why it is needed and the benefit they can get by implementing a proper SEO strategy. SEO improves overall visibility and searchability. Here are tapaso as a professional app store ASO website would like to share several reasons that provide you some clarity on why businesses need SEO strategy.

    1.Increases Organic Search
    Organic search is considered an important part of the business website’s performance. It also plays a crucial role in the buyer funnel, leading users to complete their engagement or conversion.

    Though all search engines contribute to the brand’s visibility, still following Google ranking factors, algorithm and guidelines are crucial as it owns around 75% of the overall search market. Being one of the trusted resources by Google, as well as other search engines, will help websites rank better and get the website high-quality leads.

    2.Builds Credibility and Trust
    A properly implemented SEO strategy helps businesses build trust and credibility on their website. It offers a friendly user experience to visitors. When it comes to establishing authority, there are many key factors that help businesses, such as quality backlinks, machine learning signals and on-page optimisation.

    3. Offers a Better User Experience
    Along with better visibility and organic rankings, optimal user experience also come with a big picture. The Google algorithm is able to differentiate between friendly and unfriendly user experience, hence providing customers with a positive user experience has become a key factor for a website’s success.

    4. More Engagement, Traffic & Conversions with Local Search
    As there is a huge increase in people using mobile search for their queries, local search is one of the key factors to measure business’s success. It focuses on a specific city, state or region to establish a feasible medium for brand promotion.

    5. Influences the Buyer’s Journey
    Whether it is buying a cosmetic product or a car, customers do their own research. This brings immense opportunities to businesses that are wanting to reach their target audience. Local SEO enhances your company's visibility and helps potential customers find answers to any queries about the business.

    6. SEO is Constantly Changing
    There is only one thing constant about SEO, and that is change. Contradictory, but true. There is no rule of thumb to ranking as number one on the Google results page, even for relevant queries. However, there are a series of steps that can help you achieve your desired results.

    7. It's a Long-term Strategy
    An SEO strategy can have a visible impact within the first year of implementation, and some of the activities can prove results for several years. The best thing to do is to follow new trends closely to see if there is any change in the market. But if your website doesn’t follow any SEO practices, then it is recommended to implement some basic ones, which will offer some decent user experience to your visitors. 

    For more tips about App Store Optimization ASO, please come to tapaso.com, you will find lots of ASO guides. Besides, we are offering professional ASO service to improve app store rankings and increase mobile app downloads. Just contact us if you need.


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