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  • Top 4 Keys to App Store Optimization

    Published: 2015-01-14 11:39:28 | Clicks:1 | Author: TapAso

    App store optimization is becoming a key factor to mobile marketing success. You want more downloads, but you also want more clients, and great ASO can help you accomplish both. App store optimization service of this post will cover the 4 keys to ASO that you should always keep in mind when working on optimizing your app for the app stores.

    App Store Optimization Strategy-Research
    Research is an important part of any marketing strategy you decide to implement. However, before you dive into optimizing your app, you need to research the environment. This includes a number of different areas, but can be boiled down to two main things: your app and your competitors.

    As we know that analysis of competitive intelligence in the app stores is necessary. Then finding out what users are saying about your competitors in reviews, what keywords they're targeting in app store search.

    App Store Optimization Strategy-Test
    Testing is the next key to conducting thorough and fundamental ASO. There are a number of key aspects you’ll want to test as it pertains to ASO. These include: keywords, keyword placement, screenshots, and description.

    App Store Optimization Strategy-Iterate
    You can always improve your ASO, there’s almost no limit to the number of tests, iterations, and research you can do. You could check if your tests influence other data that you weren’t testing directly. Maybe they are more engaged than users from another set of keywords you were targeting? Or could it be that the set of keywords that led to less downloads actually led to more engaged users?

    App Store Optimization Strategy-Supplement
    There are few times you might want to supplement including: a lull in downloads, new updates, new apps.
    Although downloads are constantly fluctuating, at some point you will probably see at least a week or two of decreasing or relatively flat downloads. This is when it’s good to first make sure all your ASO measures are in place, and then focus on your marketing outside the app stores. You also might want to supplement your app store marketing when you release an important update.

    Apps in the Apple App Store receive a ranking boost for the first seven days after their release, but once that ‘newcomer's boost’is over, they often drop dramatically.


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