When we talk about app store optimization, we usually center on choosing keywords, optimizing app name and writing a description. But do you know icons and screenshots are also important to app store seo? The attractive app icon can draw attention to your app as well as drive more downloads.
Today, app store optimization service suggests you 3 keys to make your app icons hook more users:
The ‘Free’ Badge
This is a good way to draw attention to your app, especially if you offer a free and paid version of the same application. In a store where 90% of the apps are free, specifically stating that yours is as well might seem overkill. But remember, it’s not only about letting the user know your app is free - it’s about getting their attention.
The ‘New’ Badge
Like “free” badge mentioned above. If you’ve made some major changes to your app, you want to do everything you can to draw attention to the fact that you’ve put time into improving your app and creating a better experience. You can do all the outside marketing you want, but one extremely simple and effective way to highlight the work you’ve done is to add a ‘New’ banner across your icons or your screenshots. We saw this with the ‘New Words with Friends.’ They even went so far as to change their app’s title. This is a simple, easy, and effective solution to show off your new app and draw the user’s attention when scrolling.
It’s that time of year. Christmas just passed, and Valentine’s Day is just around the corner. One thing we’ve noticed from some of the more successful apps is the creation of completely new icons to match the holiday theme. This was especially popular during Halloween, It’s not too late to throw together a new icon for your app! All it takes is a little design work and an app update.
Changing icons can not only make your app stand out in app store, but also get more attention! Aso services will provide you with more effective strategy and tips to improve your app rank!