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As we all know SEO includes many factors. SEO content must be the most important parts. SEO should be no surprise to any SEO specialist or content marketer. Internal links can't be created if there is a shortage of internal pages to link between. And quality internal pages come few and far without an effective content marketing strategy set in place. Once a solid content marketing strategy has been established, and tangible content has been produced, now it's time to let the linking begin.
Keyword research is also very important. With a keyword research you try to find which keywords or phrases people are using to find your website or competitor's websites and then decide which ones to target. The keywords with the higher potential are the ones with a high search volume, but with a low competition. Unfortunately, as usually also the competitors are doing a similar research, these keywords are limited and there are not enough to support a full SEO campaign.
Besides that, you should limit all of your page descriptions to 165 characters which is the maximum number of characters that Google displays on their search engine results page. Although it is thought that the page description doesn't factor into Google’s search algorithm, it does play an important role for the person reading it to determine if the content on your page is what they are searching for.
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