Along with launching apps in app store, need to face the competitive mobile market. That’s why we need different kinds of useful methods and channels to promote your apps and make it be visibility, then downloaded by more people. You can check several different channels we would like to introduce for you in this post. By the way, we also provide useful app store seo
service for increasing app downloads by aso.
First channel which just need low cost would be friends and family - the store ranking algorithm(s) in charge of determining which apps to rank higher (i.e. which apps receive more visibility and the organic downloads that come with higher visibility) is primarily driven by increasing app downloads by aso (moreover the velocity of downloads), and also influenced by the number and rating of user reviews. Encouraging people you know to download and review your app may produce limited results, but it is very easy to do, costs nothing and will yield guaranteed results.
Second will be about your app landing page - using a landing page as a showcase for your app to provide engaging, educational content describing what your app does and why people should download it is key; don’t forget the call to action and link to your app listing! Also, setting up a landing page before your app launches is a great way to collect email addresses to fuel your marketing campaign. While websites typically are easy to set up, you must attract people to your website before it can do any marketing on your behalf, which reduces the ROI of this channel and increases costs.
Then being featured by App store - being featured in the best Apple apps of January, either store’s Editor’s Choice or the Google Play Getting Started guide are some of the best, free ways to acquire new users, due to the high intent to download of people browsing featured lists and also the credibility that being featured by Apple or Google lends to your app. While only a few apps out of the ocean of apps in either store are featured, the best bets to get featured include contacting the Apple or Google editor teams, regularly adding new features to your app, leveraging a new technology (e.g. 3D touch) or creating an app for a trending topic.
Hope these methods we provided here will be helpful for you. We will keep updating more related information for you. If you want to make your app rank higher in top charts or trending searches part, check app store trending search service provided on our website will be helpful!