If you have already developed an excellent app from the beginning idea to the final designs, now it’s time to put it in a market and wait it to become a great thing after Angry Birds. Indeed, you have to wait, because there are more than 1.3 million apps in app store, and it will take a long time to get it noticed. That’s why aso services are necessary today. As for app store optimization, the first thing comes to our mind is choosing right keywords. Here are 5 top tips for choosing keywords for your app. Read on if you are interested.
The very first step to choose keywords is to brainstorm yourself some keywords and keyphrases. That means you can write down whatever come up to your mine when thinking about your app. These words can be your app’s appearance, actions, recourses, functionalities, character, etc. Secondly, you can make full use of Google Adwords Keywords Planner. Just like Google Adwords Keywords Tool for seo, the planners, it is a great tool to provide you good keywords and keyphrases. Thirdly, you can “spy” your competitor’s keywords. Search your keywords to find apps with similar theme and functionality. And target the users who will possibly download the category of apps. Last but not least, you can search some suggestions for app store seo. At the same time, there are some tips you should consider when choosing keywords:
While trying to figure out which keywords to use, check out what search results come up with your set of chosen keywords. It will also inform you about the market competition that you are likely to face.
Avoid keywords that are overly used as they will get you nowhere. When you use keywords that are generalized, numerous results might come up and there is a good chance that your app gets lost in the long list. If, on the other hand, you use keywords that are rare and more specific, it will be easier for your app to appear in the search engine results.
Do not repeat your keywords unnecessarily. Do not include your app name and the name of your company in your chosen keywords as these terms can already be used by customers to find you in the App Store.
Although you may use both single as well as multi-word phrases, remember to separate your multiple keywords using commas.
Choosing keywords is very crucial for app store optimization service if you want your app get more noticed and download. Just read the key tips above to get the best keywords and keyphrases.