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. From this post you can know some guides and strategies of how to increase app downloads
Launch A Free App
There is no doubt that everyone likes free charge. Making your app free at launch can increase your chances of getting more downloads. If it was already live on the store as paid, make it free for a few days or weeks. This will inevitably stir curiosity and drive more downloads.
Make A Preview Video
Making a preview video, which can help users know what your app does. Make sure to pick an engaging and informative frame of your video that accurately portrays your app to be set as your poster frame.
Social media creates shareable content amongst the masses, and improves conversion rates and increases app downloads. You can create a community related to your app and reach out to others who have experience and knowledge in your app’s field while trying to create a viral effect. Always be consistent with your social media marketing – it matters to your users!
Keywords--Apple offers a keyword bank of 100 characters for developers and publishers to fill in with keywords relevant to the app. You can select the proper keywords with some professional app store optimization tools such as App Annie, Sensor Tower, etc. The keywords you choose here work with the keywords in your title to build the two-three word phrases that most app store users search for, so it's unnecessary to repeat keywords that are already in your title.
Description--With the exception of a few of the aforementioned strategically placed keywords, your app's description should be targeted toward your customer base, rather than a search engine index. Your description should be viewed as a call-to-action for potential customers.
Don't miss the above parts if you want to improve app ranking. And there are many articles about ASO on our site. BTW, app store optimization services
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