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  • ASO - The Important Element to Boost App Downloads in App Store

    Published: 2017-11-08 17:34:08 | Clicks:1 | Author: TapAso


    As we always say that every coin has two sides. The rapid developing app industry has provided the opportunity and challenge to all app makers. How to grasp the opportunity to get success in mobile app marketing? Both app store seo guides and top aso services are necessary. Read the following contents and you can know what factors you should notice.

    Icon
    Basically, your icon has to look good enough to make people want to click on it. The image quality needs to be high, and the design needs to correlate with both your app's name and it's function. To get the most impact with your icon, Optimizely suggests to avoid cramming words into it (save that for your title and description), and to add a border or background color behind your main image to make sure your image stands out on all screen colors.  

    Localization 
    Localization is the process of translating the components of an app so that can be used in other countries. One way to test your app in another country before doing a complete localization is to only translate the app’s metadata. If the app gets a lot of downloads, then you can consider doing a complete translation. The downside to this strategy is that you will probably get negative reviews. You can reduce the impact that this has by only testing for a limited period of time.

    Update frequently
    In addition to supplying screen shots and videos of an app, it is important that developers provide regular updates. The updates that these owners make should be based on consumer feedback. One of the best things is making enhancements that make it easier for a group of users to use. This is a great way to entice consumers to use the app over and over again. And it also allows consumers to rate these developers with 5-star reviews for all of their efforts. With 5 star reviews, other consumers will review the positive information that has been provided. It makes consumers more apt to pay for the mobile app and download it for their purposes too.

    How highly your app is rated is directly connected to your app store performance, ranking, and number of downloads. You can simply use a plugin to prompt your visitors to rate you while they’re using their app. You'll get better ratings, though, if you time the prompt to pop up after a positive experience within the app rather than just when someone is about to close out of your app.

    Keep the above contents in mind and you can get closer to the higher app rank. And more useful app store aso guides also available at tapaso.com. Never miss our professional app store optimization services

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