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  • Are You Confused About Your App Downloads?

    Published: 2017-11-20 18:54:14 | Clicks:1 | Author: TapAso

    If you feel confused about your app downloads, please keep on reading the following contents to get some useful app store seo guides.

    Choosing the keywords have lower search volume and lower competition and rank well by some professional app store optimization tools, such as Sense Tower, Search Man, Appannie, etc. Apple allows you to add keywords to your App Store listing. The search algorithm uses these keywords to show your app in the results, and therefore it's critical that you select the appropriate keywords that describe your app. You can use up to 100 characters for keywords. Don't use long tail keywords, plurals, the name of your app, or have misspellings in the keyword field. Separate keywords with commas, and don't use spaces.

    The description gives you a lot more room for keywords than in the title, but it's still good to be fairly judicious with your keyword selection in your description as well. Make sure that your app is accurately described. But then also make sure you do a good job selling why people should download it because again download rates will impact the ranking of your app.

    The App Store search algorithm also looks at categories while displaying results to users. While choosing categories, focus on the core functionality of your app and not on the secondary functions. Since you can select only one category, it's important to select carefully. Look for categories less saturated with competitors that fit your niche market.  

    A/B Testing
    A/B testing with a couple of different items. These include the app icon, the screenshots of the app that you include, the description, and of course the price. By tracking your ranking in the app store and the number of downloads that you receive over time, you can start to get a pretty good idea of which of these items has the most impact for your app.

    Ratings & reviews
    Ratings & reviews affect your ranking and can influence the decision to download your app. Besides just improving your app and making it a better user experience, you also need to make sure that your customer service is properly set up so that if people have issues with your app they can contact you and report a problem rather than going on the app store and writing a long review about the problem and giving you a low star rating.

    Follow the above app store seo tips and strategies and you can get a good result. And if you want to boost your app downloads fast, tapaso's top aso services must be a good choice. What are you waiting for? Contact us now!


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