It takes a long time to create an app. Thus every app developer wants to get more benefits after the long-term hard work. And as we always say that you can get half the result with twice the effort with the professional guide. Here are some useful app store seo
guides from ASO Specialists.
The app icon is the first thing for the potential users to locate your app in the search results after searching your app name. An attractive icon can make a deep impression on users. Ensure all images are representative of your brand and your app’s function. A great app icon should be simple, memorable and beautifully designed, and it should convey the main purpose of the app from just a quick glance. You should match the key colours of your icon to those within your app.
To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. Thus you need to analyze your competitors and potential users. Choose the keywords have lower search volume and lower competition and rank well by some professional app store optimization tools, such as Sense Tower, Search Man, Appannie, etc.
Users prefer to spend time on mobile games and apps that are in their native language. It's a great deal less expensive and time-consuming to localize your existing app or game than it is to create a new one. Without doubt that localization is a great way to get high rankings in as many countries as possible. If you don't wish to localize the entire app, then start by creating a MVP - Minimum Viable Product - by localizing your app’s metadata: description, keywords, title etc.
Properly define your product by a specific category. If your app has multiple categories, try to pick the most appropriate one. Apple also allows a secondary category in the case your app fits into two categories, but always treat the primary as the most important.
One of the easiest ways to get in touch with your target group is by creating social media profiles. Choose the social media platforms where your target audience hangs out and that fits with the type of content, your app deals with. Facebook, Twitter, Instagram, Pinterest etc allows you to interact with your target audience directly. It's better to concentrate on those where you can get the most engagement. Find out which one works the best and try to increase your customer audience.
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