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Analysis Potential Users & Competitors
Understanding your users, including how and when they interact with your app and your competitors’apps is integral to rising in app store rankings. To build your user base, it helps to start with what you know about current users. Then you can know what app you want to make. You also need to analysis your competitors to know what proper keywords are useful.
In order for your app to be downloaded, it needs to be visible to your target audiences. Once you have made a list of these keywords, you must also check the keywords your competitors are using. You need to decide if you want your app to rank for highly competitive keywords or for lesser used ones. This will largely depend on your app's value proposition.
Make sure that your content delivers what promised in the title. Provide links within your content to other pages on your site or other sites to get more information. Besides that, you should update your content regularly. Fresh content is an incentive for visitors to come back and for search engine bots to visit and crawl your website more often.
Properly define your product by a specific category. If your app has multiple categories, try to pick the most appropriate one. Apple also allows a secondary category in the case your app fits into two categories, but always treat the primary as the most important.
Social media is highly relevant to the success of your content marketing strategy. Each day millions of people, particularly young people, flock to social media for different purposes. For a successful content marketing strategy, marketers and top app development companies must take advantage of what is trending on major social media platforms; Facebook, Twitter, Instagram and use it effectively.
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