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The App Store search algorithm also looks at categories while displaying results to users. While choosing categories, focus on the core functionality of your app and not on the secondary functions.
Launch your app in various local languages, catering to the users of a specific region. If your app uses the GPS feature, localize the screenshots and the language to that business area. This helps in building connectivity with users and provide them personalized customer experience. Apps that translate to local content perform better.
External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.
Social media creates shareable content amongst the masses, and improves conversion rates and increases app downloads. You can create a community related to your app and reach out to others who have experience and knowledge in your app's field while trying to create a viral effect. Always be consistent with your social media marketing – it matters to your users!
Ratings & Reviews
Ratings and reviews play a very important role in how your app would rank in searches. Given that ratings and reviews play such an important role, you must encourage your users to submit reviews and ratings. Updates to an app also encourage users to provide better reviews. However, this too requires some amount of prompting. Push notifications are a great way of encouraging users to download newer versions of your app.
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