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App keywords have a huge impact on app ranking and downloads. If your app cover more relevant keywords, which means that it is very likely that more users will find and install your app. Increasing the keywords coverage rate is essential for app developers to get app installs. How to increase keywords coverage? You can use some app store optimization tools to expand your keywords. Analyzing competitors' keywords is also a good choice. You can also add keywords in title and subtitle and put keywords in reviews.
The in-app purchases do a lot more than sell products and services. The names of the in-app purchases in your app would be indexed by both Apple and Google in the app store search. In iOS 11, this goes even further as each in-app purchases here gets its own display name, promotional image, and description. Your in-app purchases can even come up in the search results and may even be featured in the tabs like Today, Games, and Apps helping your app gain a higher visibility and ranking. You have the option to display 20 IAPs (in-app purchases) max on your product page. When you go creative and manage to include at least some of your keywords while naming your IAP elements, you help your app get a higher search exposure.
Update & Upgrade
To continue providing the best experience possible for mobile app users, and to subsequently continue maintaining your app ranking, implement regular updates on a monthly basis to ensure your app is performing well. Consistent and frequent upgrades indicate that your brand is constantly trying to improve the app and dedicated to providing an optimal user-experience. Alternatively, this also sheds some light on which businesses are neglecting to improve their app with necessary updates.
Social media is also a great way to encourage downloads is via the business Facebook and Twitter pages, especially if they have a lot of followers and likes. They can even run paid local campaigns with ads that display in their target audience news feeds to attract new customers.
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