How to dominate the mobile app marketing? How to increase your app search ranking and boost app downloads? Here are some top free app store seo
guides that can be useful.
Keep your friends close, and your direct competition closer. The best way to learn what you should (and shouldn't) be doing in the Appstore is to keep an eye on what your competitors are up to and discover certain keywords you might be missing. Use existing measuring tools as well as your own common sense, and update your app page accordingly. What's more, you should get more ratings than your competitors.
Just like with all digital marketing, ASO should be an iterative process with experiments and learnings to improve app rankings. In the Google Play Store an app listing can be updated at anytime while Apple only allows metadata to be changed on an app version update. You should have a continuous process of monitoring rankings and measuring downloads which should be the bedrock of a stream of ideas on how to improve your visibility.
If you choose to invest resources in creating a trailer, our advice to you is to put users before Apple. A recent study we've conducted proved that Apple doesn't enforce its own guidelines and is quick to approve videos containing footage that goes way beyond the same old in-app footage. Your trailer allows users to see not only what your product does, but also how creative the people behind it are. Keep potential users both informed and entertained.
Social media is highly relevant to the success of your content marketing strategy. Each day millions of people, particularly young people, flock to social media for different purposes. For a successful content marketing strategy, marketers and top app development companies must take advantage of what is trending on major social media platforms; Facebook, Twitter, Instagram and use it effectively.
Generally speaking, all the app makers are businessmen. If you want to get more benefits from the mobile app marketing, never miss these app store aso tips. And tapaso.com
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