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It is important to choose the most relevant category. To choose wisely you need to be rational and to make competitors categories assay. 25 categories are available now in App Store (without subcategories) and 53 categories in Google Play, including subcategories “Games” and “For all family”. An app store has different categories from which you have to choose the category for your app. Did you select the correct category? Please don't do that. Because the ranking of your app will be affected in a particular classification if you select the wrong one.
A user can observe app screen with device frame and text annotation — brief description of feature on the screen. Thumbnail images and screenshots used to promote your app in app stores will directly impact the click-through rates (CTR) of impressions compared to clicks to extra app pages.
If you choose to invest resources in creating a trailer, our advice to you is to put users before Apple. A recent study we've conducted proved that Apple doesn't enforce its own guidelines and is quick to approve videos containing footage that goes way beyond the same old in-app footage. Your trailer allows users to see not only what your product does, but also how creative the people behind it are. Keep potential users both informed and entertained.
Social media is also a great way to encourage downloads is via the business Facebook and Twitter pages, especially if they have a lot of followers and likes. They can even run paid local campaigns with ads that display in their target audience news feeds to attract new customers.
Customers want apps that are always improving. Regular app updates will ensure you fix outstanding errors and deliver the quality experience needed to grow and retain users. This also will improve your ASO strategy, as app updates are a key app store ranking factor. Each update offers double benefits, improving both your usability and discoverability.
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