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  • Why Not Play Steph IQ to Celebrate Curry's Back

    Published: 2018-05-03 18:09:53 | Clicks:1 | Author: TapAso

    GOOD NEWS! Steph Curry comes back to NBA playoffs. And Curry's fans can celebrate by a mobile game named Steph IQ, which was developed by Under Armour. Read the following contents for more details. BTW, top aso services also available here. 

    Steph IQ is Under Armour's shot at combining the popularity of HQ's real-time mobile trivia with the second-screen habits of NBA fans while watching playoff games. Curry, returning from a knee injury, came off the bench in his playoff debut Tuesday, scoring 28 points in the Warriors' 121-116 win over the Pelicans. 

    As soon as that ball swishes, players get a notification and there's a short countdown to join in. Game host Bdot explains the game, hypes the day's big prize, then kicks things off with a series of eight multiple choice questions, each on a 10-second timer. Get a question wrong, you're out. Get all the questions right, you split the prize pool with other winners and are eligible for the main prize through a live raffle. The prizes include a fresh pair of Curry 5s and $10,000 in Under Armour store credit.

    Under Armour’s head of global consumer engagement and digital marketing Jim Mollica says the goal was to find an unconventional way to engage people in real time during the pinnacle of the NBA season, when all eyes are on Stephen Curry and his title favorite Warriors. “Steph IQ is one of the first ever mobile games triggered by an athlete's live performance that marries the physical and digital experience of watching a sporting event,” says Mollica. “We're using technology and trends in consumer behavior to elevate the dual screen viewing habits and the way fans tune in and engage with Curry's performance.”

    Anyway, Congratulations on Curry's back. Stay tuned the latest mobile game news here. Besides that, our ASO team can offer you professional aso services to increase app store rankings. Contact us now! 


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