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  • Tapaso Must Be Your Best ASO Partner in the ASO Journey

    Published: 2018-05-04 18:15:05 | Clicks:1 | Author: TapAso

    Which app will you download if you don't have a certain one? I think many people would like to choose the top rank apps. This is the reason why app makers want to increase app store rankings. Besides that, here are many others elements that can help you attract more potential users. As the best aso services offer, our professional ASO team want to share some useful ASO strategies with you. 

    App Icon 
    The design you choose for your app icon is crucial. For many users, this is the only thing seen before making the decision to keep scrolling past your app or to clicking the download button. Use a design that is a clear representation of app, providing as much of a clue as possible as to what users will find once they install it. That being said, you don’t want to make it overly-complex and too flashy that users are left unsure as to what the app does. Like most things, simplicity is best with the design of your app icon. Use vibrant colors and bold styles, but keep it clean looking and relevant to the purpose of your app.

    App keywords have a huge impact on app ranking and downloads. If your app cover more relevant keywords, which means that it is very likely that more users will find and install your app. Increasing the keywords coverage rate is essential for app developers to get app installs. How to increase keywords coverage? You can use some app store optimization tools to expand your keywords. Analyzing competitors' keywords is also a good choice. You can also add keywords in title and subtitle and put keywords in reviews. 

    Update Constantly
    Customers want apps that are always improving. Regular app updates will ensure you fix outstanding errors and deliver the quality experience needed to grow and retain users. This also will improve your ASO strategy, as app updates are a key app store ranking factor. Each update offers double benefits, improving both your usability and discoverability.

    Social Media 
    Don't forget that people communicate and share with Facebook, Twitter, Instagram, and so on. Make sure that you can be connected by at least one of these ways. Also, you need to focus on how to get users share and spread your app with their personal social media accounts.

    A/B Test 
    A/B test each of your app store fields for continually improving key metrics associated with the field (CTR, CRO etc.). This type of experimentation and hypothesis testing is critical for getting every ounce of value from the available optimization areas within app stores.

    All in all, never miss these app store seo guides and tips for the higher app rank. In addition, our app store optimization services can drive more traffic to your app's page in the app store, so searchers can take a specific action: downloading your app. Contact us now! 


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