Most of app makers know the importance of ASO, but seldom notice the importance of Search Ads. Read the following contents to know more about Search Ads. And top aso services
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Search Ads are ads on the App Store that users see when they search for an app using specific keywords. This advertising tactic is crucial to add to your marketing strategy. Search Ads will be delineated with a blue background. Apple will generate the ad images and copy from the app metadata supplied by the publisher or developer, so there’s no ad copy perse. It appears there will only be one ad per search.
When a user searches a keyword, you can bid on a placement at the top of those results. Only a single ad will appear on any given search, and Apple has placed more emphasis on serving ads based on relevance than on bid amounts.
Search Ads uses the metadata, video, and icon/screenshots already provided in your App Store listing to create your ad. It's important to invest in ASO and make sure everything is completely optimized before creating an ad campaign.
It's crucial to target keywords that are both relevant to your app and frequently searched. Take a step back to really understand what your ideal user will search for in the App Store.
App store search is the dominant way that apps are discovered. However, other discovery channels are now growing in relative importance, according to comScore.
The creative elements of your app listing (and ads) have the biggest impact on conversion rates. It's important to make sure your app icon and screenshots are optimized. Apple Search Ads operate on a Cost Per Tap (CPT) model. If someone taps on the ad, you pay for it whether or not the user downloads the app. Do the math to figure out how much you can afford to invest, to see an ROI.
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