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  • What Strategies You Should Know to Boost App Downloads Besides ASO Guides

    Published: 2018-05-28 18:01:41 | Clicks:1 | Author: TapAso

    The tempo of life in a modern city is very quick, thus people eager to know the most effective method to do everything. The same goes for app industry. What tips and strategies you also should know besides app store seo guides? 

    Valuable Content
    Apps are most viral when they have good content. Good content is defined as content users think is worth sharing. The more your content is shared, the more users will download your app (assuming you build the sharing features for them to do so). It's that easy. Not only is it more shareable, but as we discussed above, it will become more discoverable, as app search engines will likely reward highly shared app content with higher search results. Creating good content is not an easy solution. It's a solution for long-term success and discoverability.  We're at a time when creating a mobile app is like creating a website before Google. Once app search and discovery becomes prominent, it will change the game for everyone.

    CPI Campaigns
    Most of the traffic from searches on both Google Play and the App Store will go only as far as the 50th app in the list. Naturally, developers strive to make their app reach the highest spot. One tactic is by making use of a CPI (Cost-Per-Install) Campaign via different advertisers. You'll pay a certain amount of money for each install. The idea is not to make a positive return on your money, but to propel yourself in the list of Top 50 apps in your niche. If you reach that spot, the effects will last long enough for you to get your money's worth. This is best used while you are already riding a high wave of downloads. Compounding that with a well thought-out CPI Burst Campaign can make your app into a winner.

    In-App Referrals
    A lot has been said about word-of-mouth/referral marketing and it's high time that app developers/marketers take notice of this tactic. Cab industry worldwide has been at the forefront of using In-app referrals and your app can too! But there's more than what meets the eye and a lot of developers face challenges while implementing one, since it requires time and money. The best approach here is to opt for a plug-and-play approach, that solves all this instantly, just like AppVirality. AppVirality's solution helps app developers by incorporating this feature from deep within the app and is already powering major Indian e-commerce apps in categories that include shopping, mobile recharge, travel, telecom etc.

    Smart Banners
    Mobile web remains very important for mobile apps. Developers use it to drive brand awareness and traffic on mobile devices in ways that apps (currently) can't. There are two main ways that users end up on a mobile website: through organic search or a link. On a mobile device, web search is one of the best ways to get discovered. Hopefully, when someone enters a query in Google. If you receive organic traffic to your mobile website, it's up to you to design an experience that will drive people to your app. The tried and tested method for this is a smart banner. As simple as this seems, smart banners continue to drive mobile downloads. After analyzing 12 million link clicks across our platform, we found that 15.5% of smart banners clicks result in an install. That’s actually pretty high compared to most channels.

    Anyway, hope you can get useful tips from this article. Actually, app store aso guides and top aso services are also necessary to increase mobile app downloads. Choose us if you need app store optimization services. We won't let you down! 


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