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  • How to Win in The Fierce Competition of App Marketing? Don't Miss Tapaso

    Published: 2018-06-01 18:02:23 | Clicks:1 | Author: TapAso

    What is the first word do you think about our modern society? Convenient? Money? Development? Or maybe something else. Of course, different people have different answers. And for me, the first word I want to say is competition. Actually, every field has competition, so does the app industry. Both app store seo guides and aso services must be necessary if you want get success in mobile app marketing. 

    Market Research
    Market research is the first step to do when implementing an ASO strategy for your app or game. Knowing your niche on the market, who are your competitors and what tactics do they use, is extremely important in order to learn how to outrank competition and get more downloads.

    It is important to choose the most relevant category. To choose wisely you need to be rational and to make competitors categories assay. 25 categories are available now in App Store (without subcategories) and 53 categories in Google Play, including subcategories “Games” and “For all family”. An app store has different categories from which you have to choose the category for your app. Did you select the correct category? Please don't do that. Because the ranking of your app will be affected in a particular classification if you select the wrong one. 

    For the new applications, though, it can be quite challenging to fight for top search rankings for popular search terms, so the best strategy for keyword optimization is to choose the right keywords. In the beginning it is most recommendable to go for mid- and long-tail keywords, that are a combination of keywords for a more specific search. Around 70% of search queries are long-tail, and the conversion on these terms is usually higher, because of the higher probability that the user will find exactly what he was looking for, using a specific search. Long-tail keywords have less volume of traffic and less competition, so you should try to target as many different combinations of long-tail keywords as possible, and cover a big area of possible search queries related to your app. This way, you will expand your outreach and maximize your visibility in app store search.

    A/B testing
    A/B testing is a comparison of two different versions of app listing against each other to identify which version has better conversion (clicks or installs). During the experiment, you drive the half of your traffic to the option A, and the other half to the option B, comparing them to see which one has the best performance.

    Regularly update 
    Both the App Store and the Play Store encourage regular updates by basing their ranking algorithm on recency of changes and recency of downloads. It's a way to ensure that no app gets so entrenched that it's always at the top, as well as giving new apps a chance to get there. Google does the same thing for websites – it rewards sites that have lots of current visitors as well as new content on a regular basis. What this means is that there's yet another reason to get blogging.

    Without a doubt, every one wants to be strong in the rapidly developing society. Keep these app store aso tips in mind and you can get success in mobile app industry. Besides that, don't miss our top aso services if you want to get your app rank into top 1 of app store fast and safely. 


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