According to Chris Rodgers, CEO and Founder of Colorado SEO Pros, there problems most small business encounter when it comes to their website copy. Today tapaso will share his five most common SEO mistakes you can avoid with just a bit of awareness and planning. If you need ASO service
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1. Waiting until after you launch a website to consider SEO
Rodgers says you need to consider SEO across the board when redesigning or re-launching a website. “The content created, the layout of the site, the information architecture, individual page content, all pages added and deleted, pages with URL changes - and especially 301 redirect mapping - can all have a massive impact on what happens to SEO after launch. If you don’t have an experienced SEO professional involved in the process early, you are rolling the dice. If you have any SEO equity built up, your may lose it all without a chance to regain it.”
2. Trying to leverage SEO as a short-term business development channel
SEO does not function like any other advertising channel. It is not “pay to play” like PPC, radio, TV, print media, or other marketing outlets. Google and the search engines make the rules, and a good SEO provider will offer expertise and management. Their expertise will help you navigate a changing landscape that happens to have massive upside potential.
3. Having your web developer perform SEO
Even for the few web developers who are extremely knowledgeable at SEO, it is unlikely they will have the tools, experience, and skill set necessary to create and manage a comprehensive SEO campaign. “If your web developer is offering SEO, just understand that while they may be able to help you along the way, you cannot expect a high level of expertise and comprehensive SEO strategy — especially regarding ongoing SEO management, which is by far the hardest part,” Rodgers concludes.
4. Purchasing a “too good to be true” SEO offering
SEO is difficult to do well. It requires a high level of expertise and years of experience to truly understand and manage this crucial function effectively over time, especially when the rules change and negative performance occurs. If you want real SEO, you need to work with a specialist; don’t be duped by the fakers offering something too good to be true. If you really can’t afford SEO, work on getting educated yourself and consider hiring an experienced SEO consultant on a limited basis.
5.Organic traffic, website visibility, tracked conversions are increasing? It’s working!
To know if your SEO efforts are working you must create detailed tracking processes to gain the necessary insight. Google Analytics is free, and a great place to start. Install GA and create goals and events around your conversion points — e.g., contact page visits, form fills, email signups, web leads, and so on.