If you are a marketer, you should know that Search Engine Optimization is one the fundamental techniques, which can help brands and companies make their content more visible to users. As you see, social media has turned out to be the most frequently used platform for advertisement, but many marketers fail to acknowledge because more than 60% of the traffic to a brand still emerges from web searches. Tapaso will share the best SEO tips to boost app store ranking
According to survey, these Google searches are statistically 300% more effective than social media. So investing in SEO should be on the top of every business’s marketing plan. Here are a few tips and tricks to improve your app store SEO
1.Focus on quality
First is the simple mistake that most marketers make when it comes to SEO. These people believe that search engine optimization means cramming as many keywords as you can within your content and then Google will definitely show it somewhere at the top. This belief couldn’t be further from the truth. Google recently revamped its search engine algorithms and these systems now rank websites based on relevance to the consumer. Therefore, your content will only show up somewhere at the top if it provides value to the person searching for the respective keywords. Another thing to know is that it’s no use being on the second page. 75% users never bother looking at the second page in Google search results.
2.Work on the images on your website
Compress and optimize the images on your website in such a way that the performance of the website and the quality of the visuals remain unaffected. There are a number of tools that can help you do this effectively.
3.Links are important
Internal, external doesn’t matter; as long as the link is organic and relevant! Hyperlinks play a vital role in improving the ranking of the content on your website. Clearly placed call-to-actions, link to internal pages as well as external and moreover, the link to your content being featured on another website can work wonders for the ranking.
4.Focus on the meta-description
A majority of Google searches now emerge from mobile and the trend is expected to continue in the near future. Make sure you restrict your meta-description to 117 characters so that it can be completely read by mobile users.
5.Consistency is the key
Last but not the least is consistency. Always remember that slow and steady wins the race. Post high research, great value content but post it continuously. The average word count for the articles with great SEO is around 2,450. Make sure you update your website with fresh content regularly so that every time a consumer comes back, they are not disappointed.
For learning more about how to effectively execute SEO for your website, get in touch with our team at tapaso.com. Our company has a professional App store ASO
team to help you increase your app search ranking
. If you want to increase your organic installs
for you app, then choosing us is your wisest choice. Tapaso won’t let you down!